A1 Home Improvement CASE STUDY

INDUSTRY

Construction

LOCATION

Berlin, CT

The Challenge

A1 Home Improvement, based in Berlin, Connecticut, has been a trusted name in exterior home renovation for over 33 years. Specializing in roofing, siding, windows, gutters, and storm damage repairs, A1 serves both residential and commercial clients across the state. Their target audience includes homeowners seeking premium quality craftsmanship and durable solutions for their homes, as well as those impacted by storm-related damage requiring immediate repair. In 2023, A1 expanded its services by opening a second location in Old Saybrook, increasing their coverage area. As their service area grew, A1 needed to enhance their digital presence, communicate their expertise in storm damage repairs and insurance claims more effectively, and support their growing business through a modern, lead-generating website. With frequent severe weather in the region, their ability to handle storm-related issues needed to be at the forefront of their online and offline marketing

The SOLUTION

Allora Media implemented a multi-channel marketing strategy to bolster A1’s digital presence and ensure alignment with their expanding services. We first collaborated with Upstream Agency to revamp A1’s website, ensuring it was optimized for lead generation and featured clear navigation, professional imagery, and real-time project updates. The site was designed to highlight A1’s key strengths, including their status as an Owens Corning Platinum Preferred Contractor. It also offered educational resources for homeowners, such as storm damage repair guides, details on insurance claims, and insights on the long-term benefits of premium roofing materials. The integration of a blog allowed for consistent updates on industry trends and relevant roofing and siding topics, driving engagement and search engine optimization (SEO) benefits.

We also produced high-quality content—photos and videos of real A1 projects—which were shared across Facebook, Instagram, LinkedIn, Threads, and TikTok. These posts demonstrated the craftsmanship and attention to detail that A1 brings to every project, from roof replacements to complex siding repairs. This regular stream of authentic content built trust and showcased their expertise in storm restoration, helping A1 connect with new clients across their expanded service area.

To further increase visibility, we produced TV commercials promoting A1’s storm damage repair services and their comprehensive insurance claim support. The commercials ran in areas heavily impacted by storms, reinforcing A1’s position as the go-to provider for urgent exterior home repairs.

Additionally, Allora Media created a YouTube channel for A1, featuring educational videos on roof maintenance, the insurance claims process, and storm preparedness tips. These videos were linked directly to A1’s website, driving traffic and providing valuable information to potential customers.

By combining a modern website, consistent social media content, TV commercials, and educational resources, A1 Home Improvement saw a significant increase in website traffic, lead generation, and social media engagement. Their expanded online presence, supported by a multi-faceted strategy, positioned them as a leading home improvement contractor in Berlin, Old Saybrook, and across Connecticut

STATISTICS

39K

Average Annual FB + IG Profile Visits

188.9K

Average Annual FB + IG Reach

620

Average Annual FB+ IG Follower Growth