Allora Media took over content creation and social media management for Anthony’s Abatement to improve their digital footprint with more authentic, real-time content. Building on the existing foundation created by Upstream Agency, we focused on producing high-quality visuals and videos of real projects Anthony’s team was actively working on. From asbestos removal in homes to lead-based paint remediation in public buildings, we captured these projects to showcase their meticulous process and professional expertise.

Our team also revamped their social media strategy, utilizing platforms like Facebook, Instagram, LinkedIn, and TikTok to post regular updates about ongoing projects and the importance of proper hazardous material removal. Each post was designed to engage both homeowners and industry professionals, highlighting the certifications of Anthony’s technicians and their compliance with safety and environmental regulations. Through engaging, story-driven content that brought the audience onto job sites, we helped Anthony’s Abatement build trust and expand their reach.

Additionally, Allora Media produced educational content, such as short videos and infographics that explained the dangers of asbestos and lead, the process of abatement, and why homeowners should prioritize safe removal. We also developed a YouTube channel where these educational videos were uploaded, serving as a resource for both current and potential clients. These efforts helped increase website traffic and engagement, with more people visiting Anthony’s site to learn about their services  .

Through authentic content creation and a more structured posting strategy, Anthony’s Abatement saw a significant boost in social media engagement, an increase in direct inquiries, and stronger brand recognition in Connecticut. This partnership allowed them to connect more meaningfully with their audience, reinforcing their position as an industry leader in hazardous material removal.